Rocawear Fashion - Urban Clothes for the Fashion Savvy
Rocawear represents a global lifestyle brand propelled off the astounding success of hip hop artist Jay-Z. His reputation as an artist was advantageous to Rocawear's appeal to the urban consumers.
Although the company roots are in the hip hop culture, Rocawear clothing has transcended the core urban market and created a culture far beyond the music realm. The company is now stationed in the UK, Canada, Europe, Japan, the Middle East, Russia, and Korea.
Rocawear clothes has augmented its brand to develop children's lines, handbags, belts, big & tall, headwear, jewelry, ladies intimates, men's loungewear, ladies shoes, watches and sunglasses.
Rocawears focus is to provide clear innovation in its designs and it is because of this that the company has achieved spectacular success. The company has made hip-hop history by becoming one of the top brands that produce high quality designs at an affordable price and also reflects the taste of today's urban fashion savvy customers.
Jay-Z is one of the todays most successful artists and has joined the ranks of other hip-hop-moguls such as Russell Simmons, Dr. Dre and Sean "Diddy" Combs. Jay-Z is the driving force behind Rocawear, Roc-A-Fella Records, Roc-La-Familia, Roc-A-Fella Films, and Armadale vodka.
Jay-Z also is a part owner of the New Jersey Nets NBA team. He co-owns The 40/40 Club, a New York sports bar, and has a line of Reebok sneakers called The S.Carter Collection. The sneaker collection still holds the record for the fastest selling Reebok shoe in history and made him the first non-athlete to have a signature line of sneakers. In addition to Jay-Z's acclaim as an entrepreneur, he received the GQ's International Man of the Year award.